We are looking for experienced floral designers, join our team!

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we offer three tiers of service

Find out more

About Us

is it even a wedding without flowers?

We would say no, but then we could be biased. Flora Soul doesn't just specialize in events, we obsess over them. Near or far we are excited to bring beautiful thoughtful designs that will transform any space, blurring the lines between dream and reality, to give you a day full of magic, beauty, and most importantly flowers.


Based in the Carolinas. We are available for events in the South East & beyond.

Kristen Brown

 

Kristen Brown is the owner and head of operations at Floral Soul Studio. Starting the business in 2017 she has been deeply passionate about being an entrepreneur,  event designer, & serving her clients from day one. In January of 2024 she and her husband Jeff purchased Pink Petunia Weddings, a florist who has been in business since 1937. 


Kristen uses her 18+ years of experience to create unique & whimsical designs for each client. She is inspired by nature, and loves to design with an abundant amount of blooms. Which is how she got the reputation for being a maximalist. She sees flowers as an opportunity to create fantasy in the real world, that could always use a little bit more wonder.


At home she and her husband have a small family of furry children and they foster kittens on a regular basis. Whenever they can get away you'll find them with family in Florida. Floating in the pool with some Jimmy Buffet playing and margaritas on ice.

Sales and Marketing Team

Korinne

Business/Office Manager


 Korinne joined the Flora Soul team as Kristen's personal assistant and has grown from there. An incredibly organized and driven person, she ensures that our clients receive quick and efficient communication from the moment they inquire with us! Her attention to detail and dedication to a great client experience and vendor relationships has made her an invaluable part of our team! 


Caylea

Sales & Marketing Manager


 Caylea is a dedicated wedding pro passionate about creating unforgettable celebrations. With years of experience as a venue cordinator and manager, her meticulous attention to detail and love for beautiful event design ensures that every client she works with will benefit from her insight and creativity!  


Design Studio Team

Ava

Roxanne

Roxanne

Lead Designer & Purchasing

Pink Flora Sales/Design Lead

Spoon's Mom

Roxanne

Roxanne

Roxanne

Designer


Jeff

Roxanne

Austin

Facilities & Fleet Manager


Austin

Austin

Austin

Build Supervisor


Leigh

Austin

Sharyn

Lead Designer for Pink Petunia


Sharyn

Austin

Sharyn

Designer

(Photo Coming Soon)


Lawson

Junior Designer

Currently living Under the Tuscan Sun

The Fuzz

Gracie Mae

Gracie Mae

Gracie Mae

Official Team Kisser

(HR doesn't mind.)

The Boss' Favorite


Coco Puff

Gracie Mae

Gracie Mae

The Best Good Boy

Security 

Nap Expert


Spoon

Gracie Mae

Spoon

Part Time Studio Cat

Occasional Model

Former Trash Kitten


Wedding Inquiry

Kind Words

    see more of our work on the blog

    The Flower Diaries

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