Moving to a new location in Stanley, NC in February 2026!

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About Us

 

At Floral Soul Studio, we believe flowers are the soul of every celebration. We specialize in immersive, artfully curated floral design that transforms spaces into romantic, garden-inspired landscapes layered with texture and movement.


Founded in 2017, our studio has grown into a premier event floral and design house. In 2024, we proudly acquired Pink Petunia Weddings — a floral company established in 1937 — honoring its legacy while elevating our offerings for today’s design-forward clientele. Our rebrand to Floral Soul Studio reflects our expanded services, including curated rentals, custom installations, and comprehensive event design support.

Based in the Carolinas, we design weddings and events throughout the Southeast and beyond.

Kristen Brown

Kristen Brown is the owner and Head of Operations at Floral Soul Studio, a design house she founded in 2017. A passionate entrepreneur and event designer, Kristen is dedicated to serving her clients with intention, creativity, and care from the very first conversation.


Her floral journey began in 2007 at a small flower shop, where she discovered her love for transforming blooms into meaningful experiences. With over 19 years of industry experience, Kristen is known for crafting whimsical, garden-inspired designs layered with texture and abundance. Inspired by nature’s beauty and movement, she embraces a maximalist approach—earning a reputation for lush, overflowing arrangements that feel both romantic and imaginative.

To Kristen, flowers are more than décor—they are an opportunity to create a sense of fantasy in the real world. Alongside her talented team of designers, she shares a love for garden-style florals, furry friends, and a deep appreciation for faith and the beauty woven into life’s most meaningful moments.


 At home, Kristen and her husband share their lives with a small family of beloved furry children and regularly open their hearts to foster kittens in need. Whenever they can sneak away, you’ll find them in Florida with family—floating in the pool, Jimmy Buffett playing in the background, and margaritas on ice. 

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